OUR APPROACH TO WEBSITE DESIGN AND MARKETING
1. We get to know you, your company and the many critical aspects of your business and how it functions. Where you are today... where you want to go. We then determine the particular purpose and intended goals for your site.
2. We listen to what you need with your own vision of the site, offering suggestions that expand on those ideas, suggesting additional or alternative elements you may choose from.
3. We provide you with a wide variety of search engine marketing options that will get your website visible to web searchers.
SEARCH ENGINE MARKETING (SEM)        Search Engine Marketing is a two part process... on page and off page. On page focuses on page content, keywords, meta tags, and page structure. Off page is everything else. Backlinks, search engine submission, content publishing, external marketing, social media, to name a few. Search engine video is a relatively recent technique that will put a small video icon next to your search result (SERP) that will draw a searcher's attention quicker that those listed above it, that a user can click to go to a video that your post on Youtube where they can view a short video clip about your business, then proceed to your website. Testing has demonstrated a significantly greater click-through rate using search video or VSEO if you can get in on Google page 1         Conventional methods of marketing are not dead. There are many online directories that contribute to backlinks, something Google looks at and values in ranking. Print ads can still be effective if designed well and the audience is effectively targeted. Television and radio can still pull very well, especially for consumer products advertised on sale. BTB can also benefit from legacy media not only for selling, but is especially effective for branding. We can design for you an effective, broad based marketing campaign that includes online and offline strategies.
If you are selling online, your own e-commerce (shopping cart) site is a must. eBay, Amazon, and countless similar sites are great for selling many types of items, but steering people to your own site affords you much more intimate contact with your customer base and is much easier to manage than spreading your wares across multiple sales platforms. From one to 10,000 items, we have solutions to fit every scale. we can assist with merchant accounts, credit card integration, PayPal, World Pay and many other payment types
We can provide you with daily, weekly, or monthly reports on traffic to your site, where it came from, how long visitors stayed, what keywords were used to find your site, and much more. This information will arrive directly to your email with the information you require. This is a very valuable report that will summarize how your website is doing with regard to pulling in traffic. We can also provide you with information about your site traffic when compare to your competition.