There are two basic types of mobile design websites. A Standalone site is completely seperate from the desktop verision of the site and has it's own sub-domain. It is managed just like you have two distinct websites, because in reality, you do. One is for the mobile and one for the desktop verion of the site. They may be similar, but the mobile site is specifically designed to read well on the smaller devices. The other type, and the one that the web design community has been moving toward, is called responsive design. Responsive design has short code in the main desktop site that detects what kind of device that the visitor is using, then serves a version that looks best on the given device. Each have thier pros and cons, but overall, the responsive design approach is probably the better choice. Done correctly, it is much less work that it's counterpart. When any changes are made to design, those changes instantly apply to both versions of the site. With standalone, you would need to make changes to both sites.
ELEMENTS CRITICAL TO A MOBILE SITE
⚫     Very Easy to Read
⚫     Has a Fast Page Load Speed
⚫     Simple, Clear Navigation
⚫     A CALL NOW Button That will Auto-Dial Users Phone to Your Number
⚫     Paired Down Content from Your Desktop Site (not in all cases)
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