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Marketing Strategies

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NEED MORE CUSTOMERS ?

        Do you need to grow your customer list and get more business from current customers? Online marketing and contact is the key. Many business owners do not have the time, expertise, or staff to maintain frequent contact with existing or potential new customers. Do you have a web site that you would like to perform better than it does now? Aargus Group offers a three-pronged marketing plan that could solve those problems for you with our online and offline marketing services. Read on...

LASER TARGET YOUR MARKET

1. Is your target market National or local? Identifying your target market scope is very important
           a. Are you selling a service or a product?
           b. Is your market scope local; regional, National , or International?
           c. Of the 4 listed in 2 above, are there multiple choices with a priority given to one?



2. How many competitors are there in your market?
        How many competitors are there in your field with your market scope?

3. What is your budget for the effort?
        Sometimes a site can rank very well organically if there are very few competitors in a market. We’ve seen horrible web sites rank on Google page. One because if there are only 2 or 3 sellers in that market, Google has no choice but to list them all. But as the old saying goes. “It takes money to make money”, you will likely need to spend a few dollars on certain services to get ranked better and more quickly. The cost of these services can vary widely depending on your budget, but there is usually a solution for every one. Google considers the speed and rendering time of desktop and mobile sites in determining a site's ranking poisition. The speed of a given site's mobile site spped now determines the ranking of your desktop site.

OFF-PAGE SEARCH ENGINE OPTIMIZATION (SEO)?

        Aside from on-page SEO, off-page SEO is everything else that can be done with digital marketing externally. A blog, guest posting on others' blogs, listing with search engines, using Google tools such as Google My Business, creating accounts with Bing and Yahoo are just a few examples of off-page SEO. Backlinks, which are other websites that contain infomration about your site, or at the very least your URL, are very important to ranking well. Google sees this as "if this site is important enoough for other sites to list, we'll go ahead and give them a little better rank position in search

1000 POSTCARDS MAILED

a. We will create a 7x5 inch postcard for mailing to your existing and/or potential new customers
                (Minimum quantity of 1000)
b. We'll design and print the marketing postcards, working with you on content and design
c. We will send to;

1. Your customer list OR
2. A list of potential customers in your specific geographical region OR
3. A combination of 1 and 2 above

CALL FOR COST - Includes card design and printing, labels, placing the labels and stamps on the cards for mailing (postage additional, or you provide)

postcard mailing

EMAIL CAMPAIGNS (3 SENDS **)

a. We will create an email template for sending to your existing and/or potential new customers. Your list, plus 500 of our geographically targeted names.
b. We'll design the email, working with you on the content.
c. We will send to;

1. Your customer list OR
2. A list of potential customers in your specified geographic regions
3.A combination of 1 and 2 above

d. We will do 3 sends to the same recipient list 3 weeks apart.

CALL FOR COST - ** Additional sends would be at additional cost

email campaign

GOALS AND EXPECTATIONS

         Our goal of course is to increase your customer base. There are a few factors that will affect the success and speed at which it occurs...

1. POSTCARD SENDS- People that receive your postcards will either call very soon, file them away for future reference, or just discard them. We estimate that about2/3 will get discarded. But in that remaining 1/3 lives potential new customers, either now or in the future. Periodic sends can also increase response rates.

2. EMAIL SENDS- Many corporate servers are tuned to detect what it considers spam and some sent emails will never be seen by the intended recipient on this basis. About 25% to 50% will make it through. An email that has no or just one image has a much better chance of making it through. Certain words should be avoided in the construction of the email, like "big sale","free","offer expires", and similar sales-oriented catch phrases. Email response is normally low in any effort like this...1-3% is an industry norm. The good news is that it's very inexpensive and they can be done often. The more often you do sends, the better response rate you will probably get. The best response will be when you hit someone with a need right now. Frequent sends increase this possibility.



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