Google Likes...



1. Age of the Domain Age: The older the domain is, the better Google will rank it (minor element)

2. Major Keyword Domain Name: A major keyword in the domain still serves as a relevancy signal. (minor element)

3. Keyword is First Word in Domain Name: Domains that begin with a target keyword has an edge over sites that either don't have the keyword in their domain or have the keyword in the middle or end of their domain. (significant element)

4. Keyword in a Sub domain Name: A keyword that appears in the sub-domain can boost rankings. (minor element)

5. A Keyword inside the Title Tag: The title tag is very critical element to page's content, second only to the content itself and is a very strong Google ranking indictor. (significant element)

6. Title Tag Starts with Keyword: A title tags that starts with a critical keyword usually performs better than title tags with the keyword near the end of the tag. (significant element)

7. Domain Ownership: A site with frequently changed ownership (via whois) or several drops may tell Google to reset the sites history, negating any external links pointing to the domain. (significant element)

8. Exact Match Domain: Exact Match Domains may still give you an edge. if it's a high quality site, however, if the EMD is a lower-quality site, it's vulnerable to EMD. (minor element)

9. Domain registration length: A domain registered and paid for several years in advance will carry more weight that years to years renewals. (minor element)

10. Private vs. Public WhoIs at Private WhoIs info may be a sign of something to hide. Google would not like, looks suspicious (significant element)

11. Penalized WhoIs Owner: If Google identifies a particular person as a spammer, it they would scrutinize other sites owned by the same person. (significant element)

12. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that particular country, but limits the site's ability to rank globally. (minor element)

13. Page Load Speed using Google Chrome: Google may also use Chrome user data to get pages loading faster, Faster loading pages get better ranking scores. (significant element)

14. Image Optimization: Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption. (minor element)

15. Recent Content Updates: It helps greatly to update current and add new content to a site (minor element)

16. Keyword in Description Tag: Another relevancy signal. Not especially important now, but still makes a difference. (significant element)

17. Keyword Appears in H1 Tag: H1 tags are as important as the title tag. (significant element)

18. Keyword Appears Too Many Times in Content: A keyword appearing too many times on a page is also a strong negative indicator for Google. There is a limit... don't overuse it. 2-4% of total content is considered by many to be appropriate (significant element)

19. Length of Content Length: Lengthily content with more words are preferred by Google to shorter articles. (significant element)

20. Keyword Density: Keyword density what Google uses to determine what a page is about (see #15). (significant element)

21. Structured Data: Structered data are code snippets specifically looked for by Google that add weight to the content and relevance (minor element)

22. LSI Keywords inside Title and Description Tags: As with web page content, LSI keywords (words/phrases closely related to primary keywords) in page meta tags help. (minor element)

23. Page Loading Speed: Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on a page's code and file size. (significant element)

24. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site's search engine visibility. Avaoid dulpicate content within your own site as well as other sites' content (significant element)

25. Magnitude of Content Updates: The significance of edits and changes is also a freshness factor. Adding or removing entire sections is a more significant update than switching around the order of a few words. (minor element)

26. Historical Updates Page Updates: How often has the page been updated over time? Daily, weekly, every 5-years? Frequency of page updates also play a role in freshness. (significant element)

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