Website Design Grand Rapids

         Can your website be found on Google page one in a search for relevant terms? Does your site attract new prospects and function as the source of revenue that you would like it to be? We'll be honest here... reaching Google page one in search can be a challenge. The speed and search position you can attain depends on many factors, one of which as you would expect, is the number of competitors in your geographic and service/product market. An example might be... real estate agents are plentiful in any mid to large city market, therefore could be difficult to rank. But if a business sells custom leather goods, there will not likely be too many of those in a given area, making it easier to rank well. There is a way to buy your way on to page one using Google Ads, which we can help you with. It works great for some, but not others. The only way to know is a trial run. The bottom line is, the more unique your business is, the easier it is to rank on Google page one organically. The questions to ask yourself before beginning a content marketing campaign are;

1. Is your target market National or local?
2. How many competitors are there in your market?
3. What is your budget for the effort?

         When visitors come to your web site, do you have a way to collect their email addresses? You can't just ask for it, most won't give it. Offering a give-away item is one way to get their email address. Try giving them an item that's compelling enough that's related to the reason they came to your site is one way. Another way is to have some very valuable information on a certain page or pages of your site that requires they give up their email address to access. We can help you implement a strategy that works best for you.

         We can design a new or upgrade any existing web site you may already have. It will be done in Wordpress, or HTML, the two most popular, widely used site building platforms in use today. We would first do a complete analysis of your needs, collect images and text from you and assemble it into a group of web pages that best represents your product or service. We prefer a high level of participation from our clients in the process, as they know their business and how best to present it. That participation will usually be in the form of information requests and periodic review of work done. We deliver Grand Rapids very best web site services.

Our goal is to build a comprehensive website that addresses all of the elements that will best represent your goals. Our web designers and marketing staff endeavor to provide affordable solutions tailored to our clients' budgets. This can mean implementing a complete, comprehensive web design solution, or, one done in stages, each being fully functional and standalone in its purpose, allowing for a gradual progression to a broader final result. Often needs are relatively simple and a one-shot, low-cost approach is all that is required.

SEO (Search Engine Optimization or On-Page) SEM (Search Engine Marketing or Off-Page)
          Through the use of leading-edge SEO and  content marketing techniques, we will get you the best SERP (Search Engine Rank Position) possible on Google that will generate traffic. An average of 66 percent visitors will click on organic (not paid) links. 53% of the time they will click on the 1st organic link, 15 percent go to position 2, with only 9 percent from position 3. It is imperative to get on page one for your site to have the best chance of capturing a reasonable level of traffic. Any site not reaching page one on Google or other search engine has little chance of ever being noticed, and other marketing methods may be more efective under that scenario.

Strategic and carefully planned marketing, both on the web and off is imperative to effective sales. Too many websites are only minimally effective due to lack of this combination. Beyond the website itself, other means such as  digital marketing,  social media , and other methodologies need to be combined to point potential customers to your site (or telephone). Combined, they can create for you the most successful marketing and customer service vehicle your company has ever had.

         It's estimated that between 55 to 60 percent of Internet searches are made on mobile devices. Having a website that displays well on mobile devices is critical to it's success. Rather than building out two websites, one for desktops and one for mobile devices, we use a methodology called  "responsive design". This kind of web site is constructed in a manner that identifies what kind of device it is running and generates a display output accordingly to look good and be very useable. A mobile website display will rarely look and function as comprehensively as a desktop due to screen size restrictions, but most mobile websites allow you to get most of what you could do on a desktop display accomplished. Sites that are designed for a desktop only that are running on a mobile device are generally speaking, are very user-unfriendly and difficult to read and navigate.

         We also develop and manage  Visual Foxpro database applications created in the FoxPro platform. FoxPro is a powerful database management system particularly suited to in-house data management, custom input screens, and statistical reporting. This platform is best implemented in an in-house environment to manage large amounts of data such as inventory, production processes, and other data-intensive situations. Often a custom built computer program can best represent the processes that your company has developed better than an off the shelf application. We build these in-house programs based on your business processes, no-more, no-less, so you have exactly what you need to reach you data mangement goals. These custom applications are infinitely changeable and able to evolve as your processes do.