Website Design and Online Marketing

Website Design | Online Marketing | Responsive Design (Mobile) Websites | Google Adwords Management | SEO/SEM | e-Commerce Solutions | Visual FoxPro Custom Database Applications | Graphics Production | Call 616-956-7600 or Submit for a Request More Info Now

Our local markets are Grand Rapids, | MI Kalamazoo, MI Website Design | Lansing, MI | Jackson, MI Detroit, MI | Holland, MI Battle Creek, MI | Traverse City | We do however, provide our services Nationwide

Can your website be found in a search for relevant terms on Google page one? Does your site attract new prospects and function as the source of revenue that you would like it to be? We'll be honest here... reaching Google page one in search can be a challenge. The speed and search postiton you can attain depends on many factors, one of which as you would expect, is the number of competitors in your geographic and service/product provided market. An example might be... real estate agents are plentiful in any mid to large city market, therefore would be difficult to rank. But if a business sells custom leather goods, there will not likely be too many of those in a given area, making it easier to rank well. There is way to buy your way on to page one using Google Adwords, which we can help you with, and it works great for some, but not others. The only way to know is a trial run. The bottom line is, the nichier your business is, the easier it is to rank on on Google page one. The questions to ask yourself before begiing an online marketing campaign are;

1. Is your target market National or local?
2. How many competitors are the in your market?
3. What is your budget for the effort?

When visitors come to your web site, do you have a way to collect thier email address? You can't just ask for it, most won't give it. Having a givaway item is one way to get thier email address. Try giving them an item that's compelling enough that's related to the reason they came to your site is some way. Another way is to have some very vaulable information on a certain page or pages of your site that require they give up their email address to access. We can help you implement a strategy that works best for you.

We will design a new or upgrade an existing web site you may already have. It will be done in Wordpress, the most popular, widely used site building platfrom in use today. We would first do a complete anylsis of your needs, collect images and text from you and assemble it into a group of web pages that best represents your product or service. We prefer a high level of participation from our clients in the process, as they know thier business and how best to present it. That participation will usually be in the form of information requests and periodic review of work done.

Our goal is to build a comprehensive website that addresses all of the your the elements that will best represent your goals. Our web designers and marketing staff endeavor to provide affordable solutions tailored around our clients budgets. This can mean implementing a complete, comprehensive web design solution, or, one done in stages, each being fully functional and standalone in its purpose, allowing for a gradual progression to a more broad end result. Often needs are relatively simple and a one shot, low cost approach is all that is required.

SEO (Search Engine Oprimization or On-Page) SEM (Search Engine Marketing or Off-Page)
Through the use of leading edge SEO and online marketing techniques, we will get you the best SERP (Search Engine Rank Position) possible on Google that will generate traffic. An averge of 66 percent vistors will click on organic (not a paid) links. 53% of the tiem thery cill click on the 1st organic link, 15 percent go to position 2, with only 9 percent from being in postion 3. It is imperative to get on page 1 for your site to have the best chance of capturing traffic.

Strategic and carefully planned marketing, both on the web and off is imperative to effective sales. Too many websites are only minimally effective due to lack the of this combination. Beyond the website itself, other means such as general marketing, social media, and other methodologies need to be combined to point potential customers to your site (or telephone). Combined, they can create for you the the most successful marketing and customer service vehicle your company has ever had.

It's estimated that between 55 to 60 percent of Internet searches are made on mobile devices. Having a website that displays well on mobile devices is cricial to it's success. Rather than building out two websites, one for desktops and one for mobile devices, we use a methodolgy called "Resposive Design". One web site is contructed in a manner that identifes what kind of device it is running and generates a display output accordingly to look good and be very usable. A mobile display will rarely look and function as comprehensively as a desktop due to creen size restrictions, but most mobiles site allow you to get most of what you could do on a desktop disaply accomplished. Sites that are designed for a desktop only that are runing on a mobile device ar generally speakinng, very user unfreindbly and diffcult to read and navigate.

It's estimated that between 60 and 70 percent of Internet searches are made on mobile devices. Having a website that displays well on mobile devices is cricial to it's success. Rather than building out two websites, one for desktops and one for mobile devices, we use a methodolgy called "Resposive Design". One web site is contructed in a manner that identifes what kind of device it is running and generates a display output accordingly to look good and be very usable. A mobile display will rarely look and function as comprehensively as a desktop due to creen size restrictions, but most mobiles site allow you to get most of what you could do on a desktop disaply accomplished. Sites that are designed for a desktop only that are runing on a mobile device ar generally speakinng, very user unfreindbly and diffcult to read and navigate.

We also develop and manage Visual Foxpro applications created in the FoxPro platform. FoxPro is a powerful database management system particularily suited to in-house data management and statisitcal reporting. This platform is best inmplemented in an in-house enviroment to manage large amounts of data such as inventory, production processes, and other data intensive situations. Often a custom built computer program can best represent the procesess that your company has developed better than an off the shelf application. These custom applicatiosns are infintely changeable and are able to evolove as your processes do.

Call us today about a site upgrade, search engine optmization, web design project that will get you well ranked on Google. We offer many other Internet related services like hosting, databse design, e-commerce and much more. We listen to your needs, providing a quote that will be extremely competitive in cost. Call 616-956-7600 or Submit for Request More Info Now