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Aargus Web Creative Services

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OUR APPROACH TO WEBSITE DESIGN AND MARKETING

1. We get to know you, your company and the many critical aspects of your business and how it functions. Where you are today... where you want to go. We then determine the particular purpose and intended goals for your site.

2. We listen to what you need with your own vision of the site, offering suggestions that expand on those ideas, suggesting additional or alternative elements you may choose from.

3. We provide you with a wide variety of search engine marketing options that will get your website visible to web searchers.

WEB SITE DESIGN AND MODIFICATION

        For a business operating in today's globally competitive markets, having a website is not an option, it's a must. Rare is a business venture that does not have a web presence. Your competition has it, customers expect it. Believe it or not, there are still many smaller businesses that do not have a website. Those owners may be in a unique position to feel that they may not need one... or they are just a bit behind the curve marketing-wise.

Our designers use a comprehensive approach to creating a ground up site or making changes and improvements to an existing one. Your site will impress your visitors, much as we hope that this one has for you. Of late, we have been using a unique design that encompasses the best of both worlds with regard to design, balancing images and text. Powerful images engage users in a make them want to explore. Web sites as we build them, are designed to present unlimited bodies of text and impressive images, above and below the fold (bottom of the screen).

DATABASE DESIGN

        Custom database software is a program or group of programs that work in conjunction with one another to manage information exactly the way your company does business. When creating a custom database and interface, the procedures and methodologies that exist in your business are what is used as a basis for the program design.

The software becomes a reflection of your internal procedures. A solution can be created to accommodate one small routine that may need automating, or it can handle many tasks within the company up to and including integrating every data management function within your organization. What it does is up to you and gives you total control over the seemingly endless amount of information you deal with each day.

HOSTING

        Aargus provides domain name acquisition and professional website hosting with a 99.996% uptime rate at affordable rates. Choosing a domain name is a little bit more complex than you might think. Careful attention needs to be paid to the exact wording of the domain name, so that it best represents what you do to the search engines. We'll even setup emails and passwords or, if you prefer, you may add them yourself through a personal control panel.

SEARCH ENGINE OPTMIZATION (SEO)

        We analyze your existing on-page content, as well as that of your competition making adjustments that will enable your pages to rank higher on Google, Bing and Yahoo as well as other search engines.Click here to review our marketing program.

SITEMAPS

        A sitemap is important to you ranking on Google and other search engines. A sitemamp is just that... a file called SITEMAP.XML (or one of many other formats) that Google looks for when crawling a site. In it, lies the files that exist within your web site that assist Google with which ones to analyze.

SEARCH ENGINE MARKETING (SEM)

        Search Engine Marketing is a two part process... on page and off page. On page focuses on page content, keywords, meta tags, and page structure. Off page is everything else. Backlinks, search engine submission, content publishing, external marketing, social media, to name a few.

Search engine video is a relatively recent technique that will put a small video icon next to your search result (SERP) that will draw a searcher's attention quicker that those listed above it, that a user can click to go to a video that your post on Youtube where they can view a short video clip about your business, then proceed to your website. Testing has demonstrated a significantly greater click-through rate using search video or VSEO if you can get in on Google page 1

GENERAL MARKETING

        Conventional methods of marketing are not dead. There are many online directories that contribute to backlinks, something Google looks at and values in ranking. Print ads can still be effective if designed well and the audience is effectively targeted. Television and radio can still pull very well, especially for consumer products advertised on sale. BTB can also benefit from legacy media not only for selling, but is especially effective for branding. We can design for you an effective, broad based marketing campaign that includes online and offline strategies.

E-COMMERCE SHOPPING CARTS


        If you are selling online, your own e-commerce (shopping cart) site is a must. eBay, Amazon, and countless similar sites are great for selling many types of items, but steering people to your own site affords you much more intimate contact with your customer base and is much easier to manage than spreading your wares across multiple sales platforms. From one to 10,000 items, we have solutions to fit every scale. we can assist with merchant accounts, credit card integration, PayPal, World Pay and many other payment types

WEB STATISTICS

        We can provide you with daily, weekly, or monthly reports on traffic to your site, where it came from, how long visitors stayed, what keywords were used to find your site, and much more. This information will arrive directly to your email with the information you require. This is a very valuable report that will summarize how your website is doing with regard to pulling in traffic. We can also provide you with information about your site traffic when compare to your competition.

GENERAL QUESTIONS

        We do not mind if you call us with a question about anything. Well, not anything... let's keep it down to Internet related matters. But we're happy to talk to you and help solve a problem by phone or perhaps lead you to a more detailed solution that we can provide you with.




 


 

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