MOBILE WEB SITE DESIGN
Having a mobile version of your website is extremely important to the success of your web strategy. When you arrive at a site that using a mobile device and the desktop version is rendered, the visible text is very small and difficult to read unless you expand and zoom, which causes it's own issues with left/right/up/down scrolling around the page sections to view it all. Most users will return to the search results and locate a different site that they can more easily read. This can cost customers. Folks using mobile devices generally do not have time or patience to engage something that is less than optimally convenient to use. A mobile optimized website will return the maximum amount of possible visitors. "